Three Level of Real Estate Investors

Three Level of Real Estate Investors

The Three Levels of Real Estate Investors
by David Finkel

I had a great conversation with a mentorship student yesterday who shared with me how he and his wife are selling their third house (their first two houses they still own) and will net $45,000. It inspired me because I had talked with them over a year ago when they had a tenant/buyer back out of a deal, and they were at an emotional low.

Let's face it, if you're in real estate long enough, you will have moments of frustration and emotional lows. But the other side is so worth it. You have to look at real estate investing from the "big picture" perspective. I hope you will gain new insight to your business for your long-term success.

The three investor levels:

The end goal I have for you is that you create both the passive streams of cash flow needed each month to live an incredible life, AND to build a significant net worth. It is the combination of these two financial markers--cash flow and net worth--that guarantee you financial success over time.

Cash flow is the money you get each month that you can use to fund your lifestyle, to invest in more appreciating assets, and you can use to share for the greater good.

Net worth gives you long-term financial health. It's equity you can use to convert into lump sums of money. It's capital you can convert into cash flow. It is stability and an important long-term piece of financial abundance.

From my perspective, I see real estate investors needing to grow through three distinct levels. See where you fall and, more importantly, where you want to end up.

Level One investors

They've proven that real estate doesn't just work for other people, but that it works for them. They have done this the most simple way?by making a significant profit on their first few deals. Level One investors have the certainty that real estate will be their proven path to financial success. They know they still have a lot to learn, but they've seen that they can do it.

Level Two investors

Level Two is all about mastering the five core skills of real estate investing and building a business to support a real estate portfolio. Level Two investors have created a net cash flow of $5,000 to $50,000 per MONTH and an increase in their net worth $250,000 or more per year.

Most investors think Level Two investing is all there is. They aren't even aware that another level exists, and they stop short. But there is so much more that's possible for them, and the rewards are worth the effort.

Level Three investors

Imagine having built your mini-empire in such a way that you earn massive income without having to be involved in the day to day direction of the business. Level Three investors earn at least as much as Level Two investors, but they do it passively.

This means Level Three investors work less than ten hours per MONTH. Their property portfolio and business work without them needing to be there to run things. I'll share some thoughts on the key steps to progress through each of these three levels.

Key steps to moving through the investor levels

Level One: Since this level is about proving that real estate works, you have three main hurdles to "climb." First, to get out of THINKING mode and into DOING mode. This means going out and meeting with at least three sellers--this week!

One of the reasons we make every mentorship student go out and meet with sellers right there at the training is it's too easy to let fear push you to rationalize away your dreams: "Oh I'm too busy." Or, "I'm not ready." You can either have your reasons or your dreams, but you seldom get both.

Second, learn from the best coaches and teachers. Notice that this learning happens AFTER you've broken through the inertia of inaction. Learn from the best, but make sure you are really willing to DO first.

Third, stop and learn from your experiences on a regular basis. This triangle of Do, Learn, Regroup; Do, Learn, Regroup is the key to your initial success.

Level Two: Here are the five core skills you have to master:

How to consistently find motivated sellers

How to be a master negotiator

How to quickly analyze deals to know the deals from the dogs

How to structure a variety of deals: short sales, lease options, cash sales, "subject to" deals, selling on a wrap mortgage?

How to write up the deals and understand the contract part of investing

Level Three: The key here is belief systems. There really is no difference in skills other than the beliefs that support you seeing the opportunities that exist all around for BIG deals. At a certain point it's actually easier to buy a shopping mall than it is to buy five more houses. And you'll make 10-fold to 100-fold more cash flow from the shopping mall, potentially.

I hope this got you thinking. I'll revisit this topic over time to share more thoughts on it. For now, what's important for you to do is to identify yourself on this spectrum. Where do you fit?


"The entrepreneur always searches for change, responds to it, and exploits it as an opportunity." — Peter F. Drucker


Great article! I agree 100%! So much of what we do is based on sound foundation and principles, coupled with belief systems and action. The more we do, the more we learn, the more we learn, the better we become, and the better we become, the more confident we are, until ultimately we are where we wanted to be in the first place! But it takes persistence, patience, and a mentality that understands "Rome wasn't built in a day". It is great to know that there are levels at which we can track our progress. I never knew them, but now I can use this as a rubric to track how I'm doing. I am currently in the first level. I'm at war with myself but heading in the right direction because I am in the 50% do stage and 50% think stage. I'm slowly but surely moving along. Thanks for the article!


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Well Put!

I am definitely level one - passing into level two. I put in several offers a week and my current goal is to find a good rental income property, but I'll take a good flip if comes again! I am spending this weekend 2 hours from my home, as there are currently no deals to be had in my area within my monetary range of investing......this journey so exciting and I know it will take time but I am having to work reaaly hard on my patience level! Thats for a great perspective at how, with persistence, we will grow along the levels to big time success!

So true!

A little less talk, a LOT MORE ACTION!


Don't just dream - DO!


"Obstacles can slow you down, but they can only stop you with your permission." Dean Graziosi (BARM pg 101)

"For I know the plans I have for you," declares the Lord, "plans to prosper you and not to harm you, plans to give you hope and a future." Jeremiah 29:11

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