Hello to everyone.
I have read both of Dean's books and am moving forward steadily. I have my 800 # set up with 9 different extensions for various aspects of REI. However, I have run into an obstacle which is a bit of a big problem here in Texas. A major part of Dean's advertising technique focuses on the use of "bandit signs". I have been researching this issue and found out that they are illegal in Texas. People are actually at risk for arrest and being fined $500-1000 per sign. They have made the penalties VERY stiff and are really cracking down on violators.
It is no wonder that I have seen almost no bandit signs on the side of the road.
My question is what can we use to replace this very valuable, but unavailable marketing tool?
I am aware of flyers, websites, news paper ads etc. I am just wondering if this if a minor annoyance or a real obstacle to driving people to my 800#.