Emotion vs. Reason in Real Estate

Emotion vs. Reason in Real Estate

If you are selling a home, real estate agents will usually refer to it as a "house." If you are buying a house, agents will often refer to it as a "home."


Because when you are buying a home, it is more than "just" a purchase. It is where you go "home" after a hard day on the job. It is where you raise your kids and lovingly watch them grow. It is where you watch the Super Bowl, barbecue in the back yard, or plant flowers every year to admire their blooms.

You aren't buying a space to eat and sleep. You're moving into your private "safe haven." A place you can call "home" for years.

Someday, you will sell that house, and when you do - it becomes someone else's home. If you're still thinking of it as your home, selling is more difficult.

How do you let go?

It is very difficult, but necessary. To sell your home effectively, you need to make rational decisions. You need to let go of all the little touches you've added to the property and not be connected emotionally.

Most "home improvements" don't add as much value as you might think -- they might not have as much appeal to a potential buyer as they do to you.

The buyer is looking at your house and imagining it as his or her home. You need to help them.

So take your photos off the walls. Remove the sports trophies from the fireplace mantle. Clean the "junk" out of those drawers in the kitchen. Remove whatever you may have accumulated in your garage, basement or attic. If you want to keep it, put it in storage and pick it up when you move.

Sell a house. Help someone else find a home.


If you would like the chance to work with me or one of my fellow real estate investor coaches and our advanced training programs, give us a call anytime to see if Dean's Real Estate Success Academy and our customized curriculum is a fit for you. Call us at 1-877-219-1474 ext. 125

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