10 Marketing Insights that will Strengthen Your Business in 2009 by Joel Sussman Part 1

10 Marketing Insights that will Strengthen Your Business in 2009 by Joel Sussman Part 1

10 Marketing Insights that will Strengthen Your Business in 2009 by Joel Sussman

Marketing Strategy #1: Perhaps the single, most important marketing strategy that should be practiced by all small business owners is to make marketing a daily routine. Granted, there may be 101 different priorities vying for your attention at any given moment, but if you neglect marketing on more than just an occasional basis, then you risk losing potential sales, being overtaken by the competition, and placing self-imposed limitations on your income growth. In a challenging economy it's more important than ever to be known as a company that provides value, dependability, and great service. Without some sort of regular marketing program, your existing and prospective customers may find themselves to be unexpectedly interested in your competitor's latest offerings -- which may have been brought to their attention through a postcard mailing, a trade show exhibit, a blog posting, a phone call, a press release, or a well-written sales letter. (It's the old "out of sight, out of mind" principle.)
Marketing Strategy #2: Develop a "marketing consciousness". If you can get yourself to become just a little "obsessed" with marketing, then you'll tend to read more marketing books, attend more marketing seminars, and discover more marketing websites, newsletters, and blogs that will provide you with valuable ideas and inspiration. Of equal importance is becoming more attuned to how other people are marketing their businesses, and learning from their successes and marketing blunders.
Marketing Strategy #3: Continually ask questions, re-evaluate what you're doing, and be flexible. If your website isn't converting the way it ought to be, try to pinpoint its weaknesses and correct them. The same holds true for print ads that are not generating responses. If the solution doesn't jump right out at you, ask your associates, acquaintances, neighbors, or spouse what their initial gut reaction is to your latest print ad, website landing page, a marketing postcard, or a radio ad. Instead of asking them what they think of it, ask them the more pointed question of how they think it could be improved (and assure them that you won't be offended by their constructive criticism). Useful feedback can often come from unexpected sources.
Marketing Strategy #4: Start a blog related to your area of expertise about solving or preventing problems or making the most out of the products or services you offer. Then, invite your customers and prospective customers to check our your latest blog posts. Blogging will help give you more credibility as an expert, and it will also help keep your name and company in the forefront of your customers' minds.
Marketing Strategy #5: Email a press release to your local media whenever you have anything newsworthy to announce. It's a free way to keep your name in front of the public, and it should be a part of an integrated marketing strategy. Two tips 1) Insert your press release into the body of your short, introductory email message. The reason for doing that is many reporters and editors don't like to open email attachments. 2) Only send press releases if you have something newsworthy to announce. That could include hiring new employees, getting a government grant, organizing a successful fund raising event, a grand opening, a new web site, being a keynote speaker at a seminar or graduation ceremony, a business expansion or relocation, and that sort of thing. There are several press release distribution services that can help you build online news and get noticed , such as 1888PressRelease and PRWeb.


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Marketing is everything and everything is Marketing!

I had a former college Marketing professor that would profess "Marketing is everything and everything is Marketing!" It is so true. Sometimes you do not have to have the best product but the best marketed product. Or how do you distinguish yourself from the others. Thanks for sharing the insightful article with all of us. Continued success! Believe adn Achieve! Smiling - Joe


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Marketing 1

If there is no product or service, there is no marketing. Therefore the product and service must be marketable and must be able to sell itself. However, if you want to be competitive and remain viable, you have to be educated about what your competitors are doing. There goes #1. If there are kinks in product or service, they have to be perfected, #2. This calls for a reevaluation and maybe re-piloting of the product/service. Of course piloting should be done before the service is marketed. It is like renovating a property. You have to consider if you will be willing to live in it based on the renovations you made, #3. I will include #4 and 5 together, since they are the same. The ways in which you decide to naket your product for the greater good or bigger profit. Great article, an eye opener.



"You can never get to the top, if you are not willing to climb. Do not look at the difficulty of the climb, only anticipate the view from the top."
"Can't even walk without you holding my hand." (Song)
"Is anything too hard for the Lord ..." Genesis 19:14
"In all things, wait on the Lord."
"Think not of your own deliverance, but trust in God who will give in abundance."
"When you are down to nothing, God is up to something." Unknown
"Our lives begin to end, the day we become silent about those things that really matters." Dr. Martin Luther King Jr.


I agree that if you don't develop some sort of routine to keep track of your progress that it will become out of control. And then you become overwelmed and discouraged. Developing a system to know what is an effective strategy works. I have always felt that in order to reach a higher level you have to know where it is that you have come from. Continued Success.....Lubertha