You are probably anxious to get started, but in writing adds as in house painting, preparation is the key to a good job. There are three fundamental questions you must ask yourself before you write any sales letter, ad direct mail piece or web page. So before you write a word, take the time to completely answer them. Doing so will help boost the response to what you write.
• 1. What are you selling?
• 2. What problem does it solve?
• 3. Who are you selling to?