Typically, less than one out of five people will get beyond the headline to read the body of an ad. So spend the time to make your headline work. State a benefit in your headline that clearly enhances their life, using power words like: Announcing, Breakthrough, Discover, Facts, New, Now, Sale Yes, You, Free, Fast, Easy, Proven, Guaranteed, How to Save, Increase, Secret,More,54%(or any specific percentage of increase of decrease) These words have been used before. Why? Because they WORK. Why question success? These words all are active, grab the attention of prospects, and promise them something. The two words of most value to your customers are You and Free.