OfflineDon’t assume a single mailing will generate the response you want. A good mail program contracts the prospect multiple times each year. Consider mailing at least quarterly if you want the prospect to recognize and respond to your mailing . Single mailings, while they can be profitable, will almost always be less profitable than a series of slightly different messages that are not merely a duplicate of the previous mailing.
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Thanks for the tip on a mailing program. It is true you may never know what piece or type of mail may generate the best response so if you change it up each time and track the response results you can have continuos improvements and results on yoru mailings. Thanks for the insight and the information. Believe and Achieve!
- Joe
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